How intentional goal-setting fuels our team, our clients, and our growth, from the inside out
At Create, we’re all about clarity – in messaging, branding, and clarity in how we show up every day. But here’s something we’ve learned over the years: the work gets better when the people doing the work feel grounded, supported, and clear on their own personal growth.
That’s why goal-setting is built into the way we operate, not just for client projects and deliverables, but for ourselves. Because when your personal and professional goals align, momentum starts to build in every direction.
Personal Growth = Professional Strength
It’s easy to focus only on the business goals: timelines, checklists, campaign results, performance metrics. Those things matter. A lot.
But so does:
- Getting back into a creative routine outside of work
- Learning something new that expands your perspective
- Committing to daily walks or unplugging on the weekend
- Setting boundaries that help you show up more fully during the day
We believe that when you’re growing as a person, you lead, collaborate, and create from a more intentional place. Personal development isn’t separate from your business success, it supports it.
Our Monthly Goal-Setting System
Every month, each member of our team sets four intentional goals:
- Personal – Something just for you.
- Work – A focus area that supports client or business growth.
- Learning/Development – Something you’re curious about or want to improve.
- Bonus – A stretch goal, challenge, or fun focus for the month.
We write them down. We share them out loud. And we keep them visible, posted at our desks, in our planners, or wherever we’ll see them daily.
Why? Because visible goals are active goals. When they’re out in the open, we’re more likely to stay mindful of them and take small steps each week toward completion.
Weekly Check-Ins That Keep Us Focused
We also set weekly priorities – three key tasks or goals we want to move forward on. We check in with each other, track progress, and revisit them each week to stay aligned and accountable.
These moments of reflection give us a chance to course-correct, celebrate wins, and support each other when things feel stuck. It’s not about being perfect, it’s about being intentional.
Sharing our goals weekly also creates transparency in our work and builds trust within the team. Everyone knows where the focus is, and everyone is encouraged to bring their full selves to the table.
The Power of Saying It Out Loud
There’s something powerful about naming a goal out loud, especially when you do it in front of people who want you to win.
It transforms a quiet intention into a commitment. And when we say our goals, write them down, and revisit them consistently, we’re much more likely to make real progress, not just in business, but in life.
Over time, this practice has helped our team:
- Stay connected even during busy seasons
- Support each other through personal growth moments
- Keep momentum across projects big and small
- Celebrate wins that aren’t just about the bottom line
Your Goals Deserve Space – All of Them
Whether you’re leading a business, managing a team, or growing your side hustle, here’s the truth: your personal growth is not a distraction. It’s part of the process.
The more you invest in who you are outside of work, the stronger and more aligned you’ll be inside of it.
So set the goal. Say it out loud. Write it down. Share it with your people. And give it a place to live, because clarity thrives where intention meets visibility.
Want a goal-setting system that sticks?
We’d love to share what’s worked for us! Let’s build something meaningful together.
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